Restaurant & Hospitality

Q: How can digital signage improve menu displays in restaurants?

Digital signage is transforming how restaurants present their menus, promotions and daily specials. Unlike static printed boards, digital menu displays allow instant updates to pricing, imagery and seasonal offers through a centralised content management system. This flexibility helps restaurant owners maintain accurate information, reduce printing expenses and ensure consistent branding across all locations. In cafés and quick-service restaurants, digital menu boards also improve customer flow. Clear, high-contrast visuals make it easier for guests to browse options quickly, reducing queue times and supporting faster decision-making. With SONIQ’s high-definition displays, restaurants and cafés can elevate menu presentation with rich colours, crisp imagery and motion graphics. They can highlight daily specials, limited-time offers and combo deals in ways that attract attention and drive upselling opportunities. Whether you’re managing a single venue or an entire franchise, SONIQ’s restaurant digital signage solutions also integrate with scheduling tools to automate content changes throughout the day. Breakfast, lunch and dinner menus appear right on time, keeping operations efficient, and your screens will always align with customer demand.

Q: How does digital signage enhance customer experience in restaurants?

Restaurant digital signage solutions enhance the overall customer experience by combining entertainment, information and branding in one visual medium. For diners, the experience begins the moment they enter. Digital signage solutions for restaurants can feature warm welcomes, daily promotions or ambient visuals that set the tone. While customers wait, screens can highlight bestsellers, share stories about ingredients or display upcoming events, creating an engaging and informed atmosphere. Digital menu signage for restaurants also simplifies decision-making by presenting options clearly and reducing perceived waiting times. Meanwhile, in fine-dining venues or hotels, digital screens can showcase chef specials, wine pairings or local recommendations while maintaining the aesthetic and tone of the brand.

Q: What are the best digital signage solutions for hospitality businesses?

The best digital signage solutions for hospitality combine dependable hardware with powerful software that keeps content fresh, consistent and easy to manage. SONIQ offers a wide range of digital signage for the hospitality industry to suit restaurants, hotels and event venues of every size. Our solutions include: Outdoor displays — Built to perform in bright and changing conditions, ideal for promoting specials or events outside cafés and hotels. Indoor displays — Perfect for menus, promotions or guest information within dining areas, receptions and lobbies. Interactive displays — Give guests a more engaging experience through touch-enabled menus, maps or self-service options. Video walls — Eye-catching installations that create a stunning visual centrepiece in restaurants, hotel bars or event halls. Window displays — Designed to attract passers-by with vivid, high-brightness content that stands out even in daylight. Portable displays — Lightweight and easy to move, great for conferences, events or temporary promotions. Digital signage box — A compact, plug-and-play device that turns almost any screen into a fully connected digital signage platform. All SONIQ hospitality digital signage are powered by Cybercast digital signage software, giving you centralised control over every display. You can schedule content, run promotions and update visuals in real time.

Q: Can digital signage be used for promotional content in the hospitality industry?

Absolutely. Digital signage for the hospitality industry is one of the most powerful tools for promoting new offerings, events and limited-time deals. Unlike static posters or printed flyers, digital displays can rotate through multiple messages in one location, maximising exposure without cluttering the space. Hotels can use digital screens to promote in-house restaurants, spa packages or local tours, while cafés and quick-service venues can run time-limited promotions and loyalty program offers. For restaurant chains, Digital signage for restaurants enables consistent marketing across multiple sites to make sure that every branch communicates the same campaigns and brand identity.

Q: Aside from restaurants and hospitality, what other industries can benefit from SONIQ digital signage?

SONIQ digital signage solutions serve a wide range of industries beyond restaurants and hospitality. In healthcare , our digital displays improve patient communication with clear wayfinding, queue updates and health information. Retail businesses use digital displays to highlight promotions, product launches and seasonal campaigns that capture attention in store. Corporate offices rely on SONIQ displays to streamline internal communication, showcase dashboards and share company updates across departments. With high-quality commercial screens and advanced CMS software, SONIQ delivers complete digital signage systems to meet the needs of various industries.

Restaurant & Hospitality

Sushi Hub, a fast-growing sushi chain in Australia with over 120 stores, was burdened with inefficiencies and stinging costs from using printed posters to promote offers across its outlets. Poster campaigns were slow to distribute, expensive, and difficult to effectively manage, leading to stale or inconsistent messaging across company and franchise stores.

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The Results & Benefits.

With the deployment of SONIQ’s digital signage, Sushi Hub has excelled its brand to new heights, becoming one of the largest competitors in the sushi fast-food sector.

Seamless Deployment

To overcome these challenges, Sushi Hub acquired SONIQ’s restaurant digital signage. After successfully trialling a handful at various stores, they initiated a comprehensive nationwide deployment across all of their food chains. Their tailor-made solution includes various displays, such as our 23” countertop strip signage, 55” and 65” UHD displays, and interactive touch capacitive screens. All these devices were pre-configured for plug-and-play installation, ready for Sushi Hub’s endless day-to-day operations.
Centralised Marketing

Content (images and video) is managed centrally from Sushi Hub HQ, enabling synchronised national campaigns while still allowing individual stores to inject local or ad hoc promotions as needed. The displays served multiple roles: promoting seasonal offers, cross-selling, upselling and entertaining customers while they wait, thereby encouraging impulse purchases.
Digital Efficiency

The results: Sushi Hub achieved cost savings by eliminating printed collateral, gained tighter brand and content control, improved operational efficiency and enhanced the in-store environment with a modern, digital experience. With this optimisation, marketing and operations teams can now focus more on strategy than on distributing print materials.

Seamless Deployment

To overcome these challenges, Sushi Hub acquired SONIQ’s restaurant digital signage. After successfully trialling a handful at various stores, they initiated a comprehensive nationwide deployment across all of their food chains. Their tailor-made solution includes various displays, such as our 23” countertop strip signage, 55” and 65” UHD displays, and interactive touch capacitive screens. All these devices were pre-configured for plug-and-play installation.
Centralised Marketing

Promotional content is managed centrally from Sushi Hub HQ, enabling the synchronisation of national campaigns while still allowing individual stores to inject local or ad hoc promotions as needed. The displays serve multiple roles, such as promoting seasonal offers, cross-selling, upselling and actively entertaining customers, thereby encouraging impulse purchases.
Digital Efficiency

The results: Sushi Hub achieved cost savings by eliminating printed collateral, gained tighter brand and content control, improved operational efficiency and enhanced the in-store environment with a modern, digital experience. With this optimisation, marketing and operations teams can now focus more on strategy than on distributing print materials.

The Opportunity.

Businesses are at a turning point in how they proactively market their products and services. We now live in an attention economy whereby, businesses typically have less than 5 seconds to firmly grasp the interest of prospective buyers.

As the catalyst of the digital signage industry, SONIQ understands the importance of change and when to implement it. That is why we work with hundreds of restaurant and hospitality businesses around Australia. We hope to replicate brand scalability, measurable results, and year-on-year growth for every client.